Searches for the Subaru Impreza skyrocketed during the airing of last Sunday’s Top Gear episode, which heavily featured the car.
The Top Gear special, set over two episodes, saw Clarkson, Hammond and May set off across Africa to find the source of the River Nile – a journey that would take them through multiple countries and across some of the world’s most treacherous terrain.
Rather than choosing hardy four-wheel-drive vehicles easily capable of such a task, though, the trio were each told to pick an estate car worth around £1,500 – with Clarkson opting for a BMW 5-Series, May a Volvo 850R, and Hammond a Subaru Impreza.
Figures from Motors.co.uk reveal that searches for the rally-bred Subaru shot up by 826 per cent during the airing of the episode – testament to the show’s influence on the market.
Source: Car Dealer Magazine
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