Tuesday, November 27, 2012

Subaru and Subaru Owners "Share the Love" for Fifth Consecutive Year

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Subaru of America will kick off its fifth-annual "Share the Love" event on Nov. 21.  During the "Share the Love" event, Subaru will donate $250 to the owners' choice of five charities for every new Subaru vehicle sold or leased from Nov. 21, 2012 through Jan. 2, 2013.  Over the last four years, Subaru has donated nearly $20 million to charitable organizations through the "Share the Love" sales event. 

"'Share the Love' is a truly unique event that brings together Subaru owners, their philanthropic spirit, and five amazing charitable partners," said Dean Evans, Subaru chief marketing officer.

For the second year in row, Subaru enlisted its Facebook fans to select the final "Share the Love" charitable partners.  The Alzheimer's Association and the USO earned the most Facebook votes. Those two charities join the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), Make-A-Wish® and Meals On Wheels Association of America® to round out the 2012 roster.  This year's event is expected to deliver $5 million in donations to the five charitable organizations.

"We know how much Subaru owners care about the community and we can't think of a better way to close out the year," added Evans. 

2012 Subaru "Share the Love" Charitable Participants

  • Alzheimer's Association®: the leading, global voluntary health organization in Alzheimer's care and support, and the largest private, nonprofit funder of Alzheimer's research. Its mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. 
  • The ASPCA® (The American Society for the Prevention of Cruelty to Animals®): is the first animal welfare organization in North America and works to provide effective means for the prevention of cruelty to animals. The ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services.
  • Make-A-Wish®: grants the wishes of children with life-threatening medical conditions. A wish-come-true can be a powerful, life-changing event that makes life better for wish kids, strengthens their families, and brings communities together.
  • Meals On Wheels Association of America®: provides national leadership to end senior hunger, supporting local Meals On Wheels programs that collectively serve over one million nutritious meals each day to seniors in need.
  • USO: a private, nonprofit organization that provides morale boosting programs and services as well as critical support to troops serving in combat, military families, wounded, ill and injured troops and their caregivers and families of the fallen.

Source: Subaru

Tuesday, November 20, 2012

The Fastest Selling Cars In America

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1. Subaru XV Crosstrek

Days To Turn: 7

MSRP: $21,995 - $24,495
Invoice: $20,876 - $23,178
Fuel Economy: 23 mpg City, 30 mpg Highway

If this car looks familiar, it's because it is really an Impreza hatchback that has been tweaked and bulked up a little. The dressing on this Impreza makes it a bit more sporty and interesting than the standard car.

Subaru is on a roll. It jacked up sales all through the recessionary years we have had since Wall Street and mortgage bankers conspired to kill all of our 401Ks the last three years.

It's flying off Subaru dealer lots because it's a brand new, fun-looking and fun-driving model offered by a hot brand.

 

5. Subaru BRZ (tie)

Days To Turn:12

MSRP: $25,495 - $27,495
Invoice: $24,327 - $26,112
Fuel Economy: 22 mpg City, 30 mpg Highway

The Subaru BRZ is a hot new affordable sports car that the automaker built in partnership with Toyota, which is selling a separate version of this car as the Scion FR-S.

Check out the picture. This is a pretty nice looking sports car for a starting price of $25,500. The sleek exterior is matched by an attractive straightforward interior. If you have the moxie, order up the six-speed manual. Our reviewers prefer it to some sports cars costing $20K more. No wonder buyers are scooping them up.

Source: AOL Autos

Tuesday, November 13, 2012

Winter Driving Tips

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Clear snow from your vehicle windshield, hood and roof - Snow on the hood and roof can blow off and hamper visibility
Be patient - Remember snowplows are working to improve road conditions for your trip
Slow down – Snowplows typically move at slower speeds
Stay back - At least five car lengths behind the plow, far from the snow cloud
Stay alert – Snowplows turn or exit frequently and often with little warning; they may also travel over centerlines or partially in traffic to further improve road conditions
Buckle up - Make sure all vehicle occupants are using their seat belts
Drive according to road conditions - Adjust your speed and increase your following distance
Check current road conditions - Go to 511mn.org or call 511

Source: Minnesota Department of Transportation

Wednesday, November 7, 2012

Subaru Releases iPad App for all-new 2013 XV Crosstrek

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Subaru of America, Inc. today announced the release of its 2013 XV Crosstrek iPad® App on the iTunes® Store. Consumers can download the iPad® app to enjoy a fun and interactive tool that showcases the confidence and capabilities of the all-new XV Crosstrek.

 

As the most fuel-efficient crossover in America with 33 highway MPG, the XV Crosstrek offers the combination of award-winning safety and astounding versatility. Every XV Crosstrek comes standard with Subaru Symmetrical All-Wheel Drive and a balanced SUBARU BOXER® engine for exceptional handling. The all-wheel drive capability matches its roomy interior appointments, including standard Bluetooth® and heated front seats. Customers can explore these features and more with the interactive Dynamic Brochure.

The XV Crosstrek iPad® app features new, fully photographic exterior and interior 360-degree views that allow viewers to experiment with paint colors and interior trims. The app also includes interactive feature demos, videos and comprehensive specifications.

The iPad® app builds on the success of Subaru's industry-leading Dynamic Brochure program, which debuted in 2011.  The Dynamic Brochures give audiences more content and more engaging choices for information, comparison and sharing.  It also adds to the company's already impressive environmentally-friendly practices by reducing paper usage,energy consumption, links and production waste.

"Subaru is excited to launch the all-new 2013 XV Crosstrek and its interactive, eco-friendly iPad® app. The Subaru XV Crosstrek iPad® app gives consumers multiple, convenient ways to learn more about our newest crossover," said Sondra Shiffer, publications and merchandising manager, Subaru of America, Inc.

Source: The Sacramento Bee

Monday, November 5, 2012

5 Winter Car Care Tips

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As the holiday season approaches, it is easy to forget about giving your car the tender loving care it needs to stay healthy. But with the start of heavy snow, icy roads and cold weather, now is the time to prepare your car for the winter. 

Cold weather makes pliable material stiffer and more brittle and can make fluids thicker. If you live an area with severe winter weather, you know how dangerous the roads can get and the unique problems winter weather can create for your car.

So before you start making that shopping list, look through our list of top 5 winter car care tips!

1.    Take your car in for a tune-up

If you haven’t taken your car to the shop for a while, now is the time to do so. A tune-up will help keep your car running longer and may save you money by detecting potential problems early.

2.    Check your Tires

On slippery or icy roads, your tires are extremely important to giving you stability and controlled handling. So before the weather takes a turn for the worse, make sure to check your tires’ pressure and wear. You can place a penny on its edge in a tread groove to test your tire’s tread. If you can see the top of his hair or any of the tires background, it is time to replace your tires. Do this in several spots because tires don’t wear evenly. You should also take your tires in to get rotated and properly balanced. If you’re in an area with particularly severe winter weather, you should consider purchasing a set of snow tires which are made specifically for snowy and icy surfaces.

3.    Check your Fluids Levels

Make sure you check that the transmission, brake, power steering and windshield washer fluids and coolants are filled to proper levels. You should use de-icer windshield washer fluid which will help clear light ice and frost while preventing re-freezing.

4.    Make a Winter Emergency Kit

In addition to the emergency road kit you should already have in your car, it is a good idea to have a special winter car kit. This kit should include things like cat litter or sand for tire traction on snow and ice, an ice scraper and de-icing liquid.

5.    Check your Air Filters

During the summer and fall, contaminants can get caught in your air filters and will eventually get caught inside your vehicle and cause problems. If you see any debris caught on the filter, it’s a good idea to get the filter replaced.

Source: Allstate Blog